Goal
Design a logo for the Fiorinelli company that communicates the connection with the surname and at the same time conveys care, quality, and attention to the coffee production cycle.
Concept
Integrate a graphic element evocative of the meaning of the name, connecting the company’s identity to the world of flowers. The choice fell on the coffee plant flower, a symbol of flowering, a crucial phase of the production process that is often overlooked but essential to ensuring the quality of the final product.
Development
The stylized flower was inserted into the logo in a harmonious way, combining aesthetics and symbolic meaning. The graphic element values the quality, care and awareness that the company dedicates to the entire coffee production cycle, making visible what normally remains hidden.
Risult
A distinctive and significant logo, which communicates professionalism and attention to detail, strengthening the identity of the Fiornielli brand and its connection with the tradition and quality of coffee.