Project carried out in collaboration with the MadIdea – Salerno agency
Goal
Develop the visual identity of the new line “Amore” for the GDO channel, through the design of the dedicated logo and packaging system.
The project had to ensure strong shelf recognizability, consistency with brand positioning, and a clear hierarchy of product information.

Concept
The heart of the concept revolves around the idea of intensity and character, values expressed in both naming and visual language.
For the packaging, we chose to reinterpret the testimonial’s image in a stylized way, using only the outlines. This solution allowed to obtain a strong contrast on the black background, giving elegance and contemporaneity to the composition and guiding the attention towards the main information of the product.

Development
The front pack structure was designed with a clear visual subdivision:
on the left, the stylized face of the testimonial;
on the right, a well-organized information area with product image and technical data.
The information is enclosed in a box with a metallic effect, a distinctive element of the line, declined in five chromatic variations to identify the different mixtures: Absolute, Authentic, Exclusive, Surprising, Overwhelming.
The choice of black background amplifies the contrast and enhances both the graphic treatment and the colors of the variants.

Risult
An elegant, distinctive and highly recognizable packaging system in the context of GDO. The combination of dark background, stylized testimonial treatment and metallic elements helps strengthen the perception of quality and character of the line, ensuring differentiation and shelf impact.